It’s hard to appreciate how happy we were when we heard about the latest competition taking place over at the Association of Illustrators (AOI) website. AOI have teamed up with Transport for London (TfL) to select entries for a special exhibition at the London Transport Museum about cycling in London. For Airside, and in particular Jamie, this was a chance to enter one of our favorite pieces of unpublished work.
Joy of Cycling is a rejected idea from a job we did for TfL a number of years back. The campaign was to promote winter cycling by offering some useful tips on how to improve the experience. Unfortunately TfL didn’t go for our take on the classic 70’s illustrated sex manual, The Joy of Sex – possibly due to all that disturbing facial hair. So, we’re delighted to finally take this one down from our top shelf and expose it to the world.










