I think the final mark works very well but I also love the simplicity of one of the earlier options – the D with the white shooting star carving through it to form a lowercase ‘r’.

This is quite inspiring to see. Particularly as a graphic design student like myself, it’s really neat to see the reasoning behind your design. I’d like to think it’s inspired me to push my work farther than I otherwise might have.

Now, I suspect, (or indeed, hope) that may designers go through a similar process in their work. But it isn’t something you get to see all that often.

So thanks! It’s super good of you and super neat to see, I really enjoy your process posts.

Plus it’s always nice to see a cleverly done logo.

It’s really interesting to hear about the cultural differences in how a designer and/or the public might percieve a logo. I would never have thought a sun setting would be such a bad omen and I think it’s an example of how you really do need to design with a particular audience in mind.

The idea of the D and R being in the sunset/rooster background is great. It works really well.

Overall however, although I really do like how this looks, I do think there’s two logos in this. The DR and the rooster. In other words, the DR could be replaced with something completely different, but the rooster would still effectively support the typography, which to me would suggest that the rooster should take more of a prominent role. In my head, I can see it sitting on top of the ‘n’ in Ranch.

Still, it’s really nice to see that you’re continuing to provide these indepth processes. It’s really interesting to read about them. Thanks for doing them.