Fiat's new ecoDrive technology is the world's first in-car device that allows drivers to see how much CO2 their driving creates, then helps them reduce their emissions. Airside were appointed to create an animated short, Ciao!, to introduce the technology and demonstrate how it works.
The film's two stars are Franco and Merv. Franco is in charge of making Fiat cars the eco-friendliest around, whilst Merv is a test driver who helps Franco test CO2 emissions. Together they show how ecoDrive works and the obvious benefits it brings. Ciao! was premiered at the Frankfurt International Motor Show, September 2007.
Airside has since been commissioned to create three more animated shorts demonstrating the ecoDrive technology; these were debuted at the Geneva Motor Show, March 2008.
