Live Earth
The Brief
Airside was commissioned to make two short films for Live Earth, Al Gore's climate change awareness event, which took place across the world in July 2007.All of the commissioned film-makers were provided with a list of specific points that should be demonstrated and given the single brief that their films should address climate change in some way.
Our Solution
Our two films took different approaches to the brief: A Beginner's Guide To Giving A Damn was created to inform as a tongue-in-cheek public information film; whilst Penguin in a Pickle was a more poetic, even melancholy, look at what global warming could do to one particular penguin residing at the South Pole.Airside was also asked to design a Live Earth t-shirt to commemorate the event.