• Home
  • About
  • Work
  • Play
  • Contact
Airside
 

What we do
Watch our showreel

Airside by Airside
About our book

Work with us
Get in touch

Come out and Play
Our shop & feeds

Categories

 
All

Brand Films
Commercials
Digital
Graphic Design
Identity
— Illustration
Information Films
Titles & Idents

MasterCard

The Brief

Faced with their largest billboard campaign to date, McCann Erickson commissioned Airside to illustrate a series of truly global posters. To communicate MasterCard's worldwide acceptance, they needed an illustrated campaign to transcend all languages.
 

Our Solution

The campaign, with sites in airports all over the world, highlights special moments that customers can experience when traveling; these include locally relevant themes such as Portobello Road in London or Ocean Drive in Miami, as well as more general illustrations that focus on restaurants and shopping. The campaign communicates a broad message of acceptance, assuring customers that regardless of where they find themselves, MasterCard is accepted for everything they might need.

The illustrations used a restricted palette of the reds and yellows featured in the MasterCard identity to not only increase brand recognition, but to cut a distinctive look in the already visually cluttered environment of an airport.
 
Tweet
 
Back to top

Design and content copyright We Are Airside Ltd 1998-2011 ©
Unless stated otherwise.