Nokia viNe
The Brief
Nokia launched viNe - a new application for their N-Series mobile phones. viNe has a feature called “geo-tagging”, which enables users to tag music played and photos taken on the phone to a specific geographic location using GPS tracking. Users could then upload this information to a dedicated site and share their journeys with the world.The open brief from agency R/GA was to create a short animation for the Nokia website explaining the concept to a non-technical audience. The film would also need to illustrate how the technology could be used in day-to-day life in an engaging and entertaining way.
Our Solution
In the brief R/GA had referenced previous information films we had made for Fiat and Greenpeace, so we knew that the film should tell a story. After outlining some narrative concepts and drafting a script, we started creating characters and the environment.The tone of the piece was important, as it had to appeal to a general audience but without patronising the more technically savvy Nokia customers. Working closely with the creative team at R/GA, the scripts were constantly revised and the designs reworked until it was ready to be animated.