Japanese courier company, Sagawa Express, updated their old logo and wanted TV commercials to introduce the new logo whilst reassuring customers that the company was still the same reliable one, delivering packages safely.
The resulting commercials show the character of the new logo running through a landscape that depicts a modern Japan. Many obstacles potentially interrupt his journey, but he is unstoppable and arrives in the city to deliver his package efficiently.
The core message of the animations is that Sagawa couriers are diligent and will deliver no matter what, and that the company is a modern one.
We are currently in production with the follow up commercial, due out later this autumn 2007.
