Sagawa
The Brief
Sagawa Express, one of Japan's biggest courier companies, had updated their logo and needed a series of T.V. commercials to introduce their new mark whilst reassuring customers that the company was still the same trusted organisation, continuing to deliver Japan's packages safely.Our Solution
The resulting commercials showed a characterisation of the new logo running through a landscape referencing contemporary Japan. Many obstacles potentially interrupt his journey, but Sagawa's agent is unstoppable, arriving in the city to deliver his package with the up-most efficiently.The animations were designed to communicate Sagawa's core values - that their company remains modern and that their couriers continue to be diligent, able to deliver a customer's package regardless of the obstacles (time or otherwise) that face them.
We are currently in production with Sagawa's follow up commercial.