Airside was commissioned by Fallon to produce a series of idents for Sony's sponsorship of the UEFA Champion's League. The idents had to encapsulate the theme of the tournament along with the idea that Bravia televisions delivered a superior viewing experience - 'colour like no other'.
Our Solution
Using Sony's strap-line as a starting point we devised a campaign around a mysterious glowing football. Constructed and superimposed onto backgrounds commissioned from photographer Graeme Stuart, the football's complex framework of coloured neon tubes served as a visual template for each ident. Hovering in the darkness of a deserted stadium, the ethereal object emanated a series of animated colours and patterns to convey the otherworldliness of next generation technology.
