Airside were pleased to win the commission to design a microsite for the V&A's current exhibition, China Design Now.

The exhibition explores the recent explosion of new design in China and as such the brief was to create a site reflecting both the traditional and the modern aspects of China.

Airside's response to the brief was to create a playful site with beautifully designed interaction, that is both lively and engaging; a site that intends to reach not only the gallery-going audience, but a site that is enjoyable enough to be visited independently, driving footfall to the gallery. The site offers the visitor an exciting, engaging experience, whilst remaining usable and accessible to all.

The game we developed allows the user to create their own Chinese horoscope character and use it in applications such as Facebook and Flickr. The game is aimed at anyone aged 8 to 80.

The exhibition continues until July 2008.

On the first day of the site going live, over 1,500 Chinese horoscope characters were created and posted to a dedicated Flickr page.

1 x microsite
1 x game

"We loved the look and feel of the microsite developed for our China Design Now exhibition - and the fantastic online game built specially for Chinese New Year! We used the game in a viral email, and were amazed at the amount of traffic it generated back to the microsite. It was great to work with such a responsive, creative and enthusiastic team of people."
V&A Museum (China Design Now microsite)

V&A China Design Now microsite
V&A Zodiac Interactive
V&A Zodiac characters on Flickr